• DEMYSTIFYING CTV: WHAT IS IT? WHY SHOULD LOCAL BUSINESS CARE?

    If you’ve been hearing the buzz about Connected TV, or CTV, and wondering what it means for your business, you’re not alone. The good news is that CTV isn’t some complicated tech fad, it’s simply how TV advertising is evolving (think Advanced TV), and it’s opening new doors for local businesses. Let’s break it down […]

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  • Small Businesses Are Owning The Biggest Screen In The House

    Streaming continued its rise in 2025, finally surpassing traditional linear TV for the first time in history. While traditional linear TV remains steady, independent agencies are adapting fast, balancing classic methods with the growing power of Connected TV (CTV). At Dorrington Media, we leverage Magnite’s SpringServe platform to give small and medium-sized businesses (SMBs) access […]

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  • TV Advertising Decoded: The Small Business Survival Guide

    The New Rules of Visibility Forget everything you knew about TV advertising. This isn’t your grandfather’s marketing playbook. Paradigm Shift Navigating the Modern TV Advertising Ecosystem Advertising Channels Cost Structures Strategic Framework for Small Businesses The Three-Phase Approach Budget Optimization Strategies Cost-Effective Tactics Investment Ranges Technical Capabilities Targeting Precision Production Minimum Requirements Measurement Ecosystem Performance […]

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  • The $53 Billion Engine: How Advertising Power Australia’s Economy

    When we talk about major industries driving Australia’s economic growth, advertising might not be the first sector that comes to mind. But a groundbreaking Deloitte Access Economics study reveals that advertising contributes a staggering $53 billion to our nation’s economy – equivalent to 2.1% of Australia’s total GDP in 2022. The Growth Story The numbers […]

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  • The Science of Advertising TV Effectiveness: Key Insights from The Benchmark Series

    In an era where marketing budgets face intense scrutiny, understanding what truly works isn’t just helpful – it’s crucial. The groundbreaking Benchmark Series research has revolutionized our understanding of advertising effectiveness across platforms. Here are the game-changing insights every marketer needs to know. The Attention Economy: More Than Just Eyeballs The research delivers a clear […]

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