I thought TV Advertising costs $20k a month? How is this $990?

Traditional TV was expensive because you paid to reach the whole city or state. We use Programmatic Technology to draw a digital fence around your actual service area. You stop paying for waste (people who can’t buy from you), which brings the entry price down to a level local businesses can finally afford.

How do the costs work? Are there setup fees?

Buying Streaming Ads is simple. Think of it as two parts: The One-Off Cost (Your Asset): This is the $599 fee to create your TV Commercial. You pay this once. You own the ad forever, meaning you can use it on social media too. We handle the Clear Ads (CAD) approval to ensure it complies with Australian Standards. Once produced, we just take it 'off the shelf' for every future campaign at no extra cost. The Ongoing Cost (Airtime): This is your monthly package price (e.g., $990) to 'Be Seen, On Screen'. The 'Rule of 3': Your customer needs to see your ad at least three times before they feel compelled to act. We require a 3-month commitment to build that frequency.

I don't have a TV Commercial. Do I need a film crew?

No. We have replaced the need for expensive film crews with Broadcast-Ready Studio Templates. We partner with Black Fox Productions to convert your existing high-resolution images and video assets into a premium commercial, using ultra-realistic Australian AI voiceovers and professional motion graphics. Full shoots can also be arranged. We handle the workflow from creative assembly to ClearAds Compliance Certification.

Is this just YouTube or Social Video?

No. We trade on Premium Broadcaster Inventory. Your brand runs on the biggest screens in the house (Samsung, LG, Sony) during premium shows on platforms like 9Now, 7Plus, 10Play, Amazon Prime Video, Netflix, and Disney+. You appear alongside major national brands, not user-generated content.

How do I know if the ads are generating sales?

We install a 1-to-1 Smart Pixel on your website to track the 'Cross-Device Journey'. You can see exactly how many people saw your ad on their TV and then visited your website on their phone or laptop via a transparent dashboard.

Am I locked into a long-term contract?

We operate on a strict 3-Month Performance Cycle. We do not offer month-to-month options. One-off months rarely deliver the frequency needed for ROI. 90-day runway required to build momentum, optimize data, and saturate the local market.

Why should I move budget from social media to Streaming TV Ads strategically?

Attention and Trust: On social media, users scroll past ads. On Streaming TV, ads are unskippable on a massive screen with sound on. It signals your business is a 'Major Player', building trust that social media cannot.

I already have a TVC. Can I just buy the airtime package and use my Commercial?

Yes. If you have a broadcast-ready 15s or 30s commercial (current CAD Clear Ads number), we can use it. Otherwise, you can purchase the airtime package and supply the file.

Do I have to buy a pre-set package?

No. Packages are designed for speed and simplicity for most businesses, but we specialize in Bespoke Media Solutions. Custom campaigns or special formats can be created to meet specific goals.

Is my data and payment information secure?

Yes. All transactions are processed via Stripe (PCI Level 1). Reporting dashboards are hosted on SOC 2 Type II certified platforms, ensuring enterprise-grade security and compliance.

The Barriers Are Gone: How SMBs Are Finally Owning the Big Screen

By: Dorrington Media
Mar 2026
Read Time: 4 minute(s)

Streaming continued its rise throughout 2025, and by 2028 will officially surpassing traditional linear TV for the first time in history.

While traditional linear TV remains a steady powerhouse for live news and sport, independent agencies are adapting fast. The smartest marketers are now balancing classic methods with the growing power of Connected TV (CTV).

At Dorrington Media, we leverage premium platforms to give small and medium-sized businesses (SMBs) access to data-driven, measurable CTV placements that make every advertising dollar count.

The Playing Field Has Levelled For a long time, the “Big Screen” was the domain of national brands. If you weren’t a bank or a supermarket, the cost and scale of traditional TV campaigns made it impractical. Your corner bakery in Moonee Ponds didn’t need to advertise to all of Melbourne, let alone the whole country.

That era is officially over.

The CTV space has caught up to the digital giants. We now have access to simplified, AI-powered solutions designed specifically to help SMBs plan, buy, and create ads with ease.

What Has Changed? The Letters: CTV Connected TV (CTV) think streaming platforms like 7Plus, 9Now, 10Play, SBS On Demand, and Amazon Prime is opening the door for small businesses to shine.

In Australia, the BVOD (Broadcast Video on Demand) market has matured into a massive ecosystem. It is neck and neck with the global giants for attention, but with one key difference: Local Relevance.

Unlike traditional broadcast TV, CTV lets you zero in on exactly who you want to reach.

Want your ad to appear only for families in your specific postcode? Easy.
Target home-renovators who binge on reality shows. Done.

And here is the kicker: you don’t need a six-figure budget. You can launch campaigns for a fraction of traditional TV costs, paying only to reach people who are in your service area.

Why Does This Matter for Your Business?

Spend Smarter: Every dollar targets the people who matter most to your business. No more wasted budget on broad, unfocused reach.
Measure Results: Track who watched your ad, visited your website, or even walked through your door. You finally get clear data on your TV advertising impact.
The “Big Brand” Halo: There is still something powerful about seeing your business on the TV in the living room. Now, you don’t have to be a multinational to get that spotlight.

Real SMBs, Real Results We are seeing this play out every day for our clients:

The Local Dealership: Selling cars by targeting in-market buyers in their specific zone.
The Franchisee: Recruiting staff by targeting local jobseekers on the big screen.
The Retailer: Doubling online orders by ensuring their brand is top-of-mind during peak viewing hours.

It’s not luck; it’s the smart use of tools and data that put you in control.

Ready to Step Up? TV advertising isn’t out of reach anymore. The big screen is open for business and that business could be yours.

If you want your logo on the big screen (and your sales to rise alongside it), contact Dorrington Media. We handle the strategy, creative, launch, and reporting you just watch the results roll in.

Be Seen, On Screen with Dorrington Media Email us today to get started: hello@dorringtonmedia.com.au

About the Author

Luke Dorrington is a dynamic media sales leader who specialises in helping SMB’s harness the power of TV Advertising to achieve their marketing goals.

Certified in Advanced TV Advertising technologies he bridges linear tv sales and connected tv ad sales with proven fiscal results, leadership and technological insight.

Follow Him on LinkedIn

Table of Content

The Barriers Are Gone: How SMBs Are Finally Owning the Big Screen

About the Author