I thought TV Advertising costs $20k a month? How is this $990?

Traditional TV was expensive because you paid to reach the whole city or state. We use Programmatic Technology to draw a digital fence around your actual service area. You stop paying for waste (people who can’t buy from you), which brings the entry price down to a level local businesses can finally afford.

How do the costs work? Are there setup fees?

Buying Streaming Ads is simple. Think of it as two parts: The One-Off Cost (Your Asset): This is the $599 fee to create your TV Commercial. You pay this once. You own the ad forever, meaning you can use it on social media too. We handle the Clear Ads (CAD) approval to ensure it complies with Australian Standards. Once produced, we just take it 'off the shelf' for every future campaign at no extra cost. The Ongoing Cost (Airtime): This is your monthly package price (e.g., $990) to 'Be Seen, On Screen'. The 'Rule of 3': Your customer needs to see your ad at least three times before they feel compelled to act. We require a 3-month commitment to build that frequency.

I don't have a TV Commercial. Do I need a film crew?

No. We have replaced the need for expensive film crews with Broadcast-Ready Studio Templates. We partner with Black Fox Productions to convert your existing high-resolution images and video assets into a premium commercial, using ultra-realistic Australian AI voiceovers and professional motion graphics. Full shoots can also be arranged. We handle the workflow from creative assembly to ClearAds Compliance Certification.

Is this just YouTube or Social Video?

No. We trade on Premium Broadcaster Inventory. Your brand runs on the biggest screens in the house (Samsung, LG, Sony) during premium shows on platforms like 9Now, 7Plus, 10Play, Amazon Prime Video, Netflix, and Disney+. You appear alongside major national brands, not user-generated content.

How do I know if the ads are generating sales?

We install a 1-to-1 Smart Pixel on your website to track the 'Cross-Device Journey'. You can see exactly how many people saw your ad on their TV and then visited your website on their phone or laptop via a transparent dashboard.

Am I locked into a long-term contract?

We operate on a strict 3-Month Performance Cycle. We do not offer month-to-month options. One-off months rarely deliver the frequency needed for ROI. 90-day runway required to build momentum, optimize data, and saturate the local market.

Why should I move budget from social media to Streaming TV Ads strategically?

Attention and Trust: On social media, users scroll past ads. On Streaming TV, ads are unskippable on a massive screen with sound on. It signals your business is a 'Major Player', building trust that social media cannot.

I already have a TVC. Can I just buy the airtime package and use my Commercial?

Yes. If you have a broadcast-ready 15s or 30s commercial (current CAD Clear Ads number), we can use it. Otherwise, you can purchase the airtime package and supply the file.

Do I have to buy a pre-set package?

No. Packages are designed for speed and simplicity for most businesses, but we specialize in Bespoke Media Solutions. Custom campaigns or special formats can be created to meet specific goals.

Is my data and payment information secure?

Yes. All transactions are processed via Stripe (PCI Level 1). Reporting dashboards are hosted on SOC 2 Type II certified platforms, ensuring enterprise-grade security and compliance.

The Four Pillars of Total TV Success: Why Nothing Beats Television’s Marketing Power

By: Dorrington Media
Jun 2025
Read Time: 4 minute(s)

In a world of endless scrolling and fleeting digital moments, one medium continues to stand head and shoulders above the rest. Total TV isn’t just another marketing channel – it’s the cornerstone of effective advertising, delivering unmatched results across four crucial dimensions: attention, emotion, impact, and profit.

The Attention Advantage

In today’s attention economy, capturing and holding viewer focus is worth its weight in gold. Week after week, Total TV reaches over 19 million Australians, but it’s not just about reach – it’s about quality of attention.

Think about the last time you watched your favourite show. You weren’t multitasking between apps or scrolling past content. You were immersed. This level of engagement is why TV consistently outperforms other platforms in attention metrics, with research showing high-attention platforms deliver a remarkable 65% uplift in market effectiveness.

The Emotional Connection

There’s something magical about the combination of sight, sound, and motion that makes TV advertising uniquely powerful. Unlike static displays or brief social media appearances, TV creates memorable moments that resonate on an emotional level.

Consider iconic TV campaigns that have become part of our cultural fabric. They work because television provides the perfect canvas for storytelling, allowing brands to forge genuine emotional connections with their audience. This emotional engagement isn’t just nice to have – it’s a proven driver of advertising effectiveness.

The Impact Factor

When it comes to brand impact, the numbers tell a compelling story. Total TV generates:

2X the media-driven impact of the next best performing platform
5X the media-driven brand impact of YouTube
Consistent results across all stages of the marketing funnel

Perhaps most tellingly, removing TV from the media mix risks losing an average of 39% of all brand impact. That’s not just a dip in performance – it’s a massive hit to campaign effectiveness.

The Profit Equation

Let’s talk bottom line. According to renowned marketing expert Les Binet, television remains “the most effective medium in the world today”. The numbers back this up:

Invest $1 in Total TV, get $18.30 back
That’s $4.20 more return than the next best channel
TV drives 3x more sales volume than any other medium
The most profitable campaigns allocate 50% of their budget to TV

The Strategic Imperative

In an age where marketing budgets are under more scrutiny than ever, the data makes a clear case: TV deserves a larger share of media spend. Research suggests optimal TV allocation should be between 50-80% of total media budget for maximum effectiveness.

This isn’t just about maintaining current TV spending – it’s about recognizing television’s evolving role in the modern media landscape. With the integration of broadcast and BVOD (Broadcaster Video on Demand), Total TV offers unprecedented flexibility in reaching and engaging audiences.

Looking Forward

As Peter Field notes, TV’s role in effective campaigns isn’t just holding steady – it’s growing. In a marketing world that often chases the next shiny object, television continues to prove its worth through measurable results across attention, emotion, impact, and profit.

For brands serious about driving business outcomes, the message is clear: Total TV isn’t just another channel choice – it’s the foundation of effective marketing strategy. In a world of fragmented media and fleeting attention, television remains the surest path to marketing success.

The question isn’t whether to include TV in your media mix – it’s whether you’re giving it enough prominence to maximize your marketing effectiveness. The data suggests most brands aren’t and therein lies both a challenge and an opportunity for forward-thinking marketers. Remember: in the race for attention, emotion, impact, and profit, Total TV isn’t just participating – it’s winning by a landslide. Contact Dorrington Media and let’s discuss how your business can be ‘seen, on screen!

About the Author

Luke Dorrington is a dynamic media sales leader who specialises in helping SMB’s harness the power of TV Advertising to achieve their marketing goals.

Certified in Advanced TV Advertising technologies he bridges linear tv sales and connected tv ad sales with proven fiscal results, leadership and technological insight.

Follow Him on LinkedIn

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