I thought TV Advertising costs $20k a month? How is this $990?

Traditional TV was expensive because you paid to reach the whole city or state. We use Programmatic Technology to draw a digital fence around your actual service area. You stop paying for waste (people who can’t buy from you), which brings the entry price down to a level local businesses can finally afford.

How do the costs work? Are there setup fees?

Buying Streaming Ads is simple. Think of it as two parts: The One-Off Cost (Your Asset): This is the $599 fee to create your TV Commercial. You pay this once. You own the ad forever, meaning you can use it on social media too. We handle the Clear Ads (CAD) approval to ensure it complies with Australian Standards. Once produced, we just take it 'off the shelf' for every future campaign at no extra cost. The Ongoing Cost (Airtime): This is your monthly package price (e.g., $990) to 'Be Seen, On Screen'. The 'Rule of 3': Your customer needs to see your ad at least three times before they feel compelled to act. We require a 3-month commitment to build that frequency.

I don't have a TV Commercial. Do I need a film crew?

No. We have replaced the need for expensive film crews with Broadcast-Ready Studio Templates. We partner with Black Fox Productions to convert your existing high-resolution images and video assets into a premium commercial, using ultra-realistic Australian AI voiceovers and professional motion graphics. Full shoots can also be arranged. We handle the workflow from creative assembly to ClearAds Compliance Certification.

Is this just YouTube or Social Video?

No. We trade on Premium Broadcaster Inventory. Your brand runs on the biggest screens in the house (Samsung, LG, Sony) during premium shows on platforms like 9Now, 7Plus, 10Play, Amazon Prime Video, Netflix, and Disney+. You appear alongside major national brands, not user-generated content.

How do I know if the ads are generating sales?

We install a 1-to-1 Smart Pixel on your website to track the 'Cross-Device Journey'. You can see exactly how many people saw your ad on their TV and then visited your website on their phone or laptop via a transparent dashboard.

Am I locked into a long-term contract?

We operate on a strict 3-Month Performance Cycle. We do not offer month-to-month options. One-off months rarely deliver the frequency needed for ROI. 90-day runway required to build momentum, optimize data, and saturate the local market.

Why should I move budget from social media to Streaming TV Ads strategically?

Attention and Trust: On social media, users scroll past ads. On Streaming TV, ads are unskippable on a massive screen with sound on. It signals your business is a 'Major Player', building trust that social media cannot.

I already have a TVC. Can I just buy the airtime package and use my Commercial?

Yes. If you have a broadcast-ready 15s or 30s commercial (current CAD Clear Ads number), we can use it. Otherwise, you can purchase the airtime package and supply the file.

Do I have to buy a pre-set package?

No. Packages are designed for speed and simplicity for most businesses, but we specialize in Bespoke Media Solutions. Custom campaigns or special formats can be created to meet specific goals.

Is my data and payment information secure?

Yes. All transactions are processed via Stripe (PCI Level 1). Reporting dashboards are hosted on SOC 2 Type II certified platforms, ensuring enterprise-grade security and compliance.

The Holy Grail: How Australian SMBs Can Advertise on Netflix

By: Dorrington Media
Jan 2026
Read Time: 3 minute(s)

It used to be impossible. Then it was expensive. Now? It’s open for business.

For the last decade, “Advertising on Netflix” was the marketing equivalent of a unicorn. We knew it existed in theory, but only global giants like Coca-Cola or Toyota could get in the room. For the average Australian small business owner, the door was firmly locked.

In 2026, the door is unlocked.

As we start the new year, Netflix’s ad-supported tier has exploded in popularity across Australia. The question is no longer “Can I advertise on Netflix?” The question is “How do I get my brand on the world’s biggest streamer?”

Here is the complete guide for Australian businesses looking to break into the biggest walled garden in media.

1. The “Ad-Tier” Explosion Why is this happening now? Put simply: Scale. Millions of Australian households have swapped their expensive “Premium” plans for the cheaper “Ad-Supported” tier.

The Reality: These aren’t “low value” customers. These are the same families, professionals, and homeowners who were watching yesterday they just want to save $10/month.
The Opportunity: You can now reach them during Stranger Things, Squid Game, or Bridgerton.

2. The “Netflix Premium” (Why It’s Worth It) Netflix inventory is considered “Premium” for a reason. Unlike social media feeds where users scroll past ads in milliseconds, Netflix commands Active Attention.

Completion Rates: Netflix ads are non-skippable. Viewers watch them at a rate of nearly 100%.
The “Prestige” Effect: Appearing on Netflix signals to your customer that you are a “Major Brand.” It elevates your perception instantly.

3. Access for Locals (The Dorrington Advantage) This is where the game has changed for SMBs. Historically, buying this kind of inventory required direct deals with global headquarters and massive minimum spends.

Dorrington Media has removed that friction. We have secured the access points to Netflix inventory, meaning we can now place local businesses into this global ecosystem.

You don’t need a national budget.
You don’t need a global agency.
You just need a clear message.

We bid on the 15-second and 30-second slots on your behalf, allowing a local plumber in Melbourne or a boutique in Brisbane to appear in a global blockbuster series using the same technology as the multinationals.

4. The Trap: Don’t Only Buy Netflix Here is the insider tip: Balance is key. While Netflix has a huge audience, the smartest SMBs buy a “Hybrid” Package. We combine Netflix (for the prestige drama) with BVOD (for the live news and local sport) and Prime Video.

This lowers your overall cost while keeping your brand on screen 24/7, ensuring you catch your customer no matter which app they are using.

Conclusion: The First-Mover Advantage Right now, your competitors likely assume Netflix is out of their league. They are still fighting for expensive clicks on search engines.

This is your window of opportunity to own the living room before the rest of the local market catches up.

Want to see if your business qualifies for a Netflix campaign?

Check our State Dominator Package which includes Premium Streaming access as standard.

About the Author

Luke Dorrington is a dynamic media sales leader who specialises in helping SMB’s harness the power of TV Advertising to achieve their marketing goals.

Certified in Advanced TV Advertising technologies he bridges linear tv sales and connected tv ad sales with proven fiscal results, leadership and technological insight.

Follow Him on LinkedIn

Table of Content