The Biggest Screen in the House is Now Local
Lights, camera, growth!
TV is no longer just for brands with national budgets. It’s quickly becoming a major player for local businesses.
Your brand can now reach thousands of viewers in your specific suburb with ads that are seamlessly interwoven into their favorite shows.
By combining programmatic buying power with broadcast-quality creative, we ensure your message lands with the same authority as a national brand. It’s time to stop fighting for attention on a phone and start owning the living room.
The Biggest Screen in the House is Watching
Six in ten Australians now prefer ad-supported streaming platforms over subscription-only models. Streaming TV offers an environment focused on high-quality engagement.
- 100% View-Through Rate: Streaming ads are typically non-skippable, ensuring your entire message is watched from start to finish.
- Verified Reach: Unlike social “interests,” our data is locked to verified Aussie households and specific postcodes for zero wastage.
- The Big Screen Advantage: Connected TV has been shown to be over 40% more effective at holding viewer attention than traditional TV.
- The New Majority: With 73% of new subscribers now choosing ad-supported tiers, this is where the primary Australian audience lives.
We are not an Agency. We’re Your Access Point
STREAMING ADS FOR SMBs by DORRINGTON MEDIA
Managed Activation Platform that bridges the gap between your local business and the big screen.
We have stripped away the complexity of traditional TV buying to create a streamlined, 3-step path to growth.
Book Your Campaign: Select from three high-impact packages. Lock in premium inventory on 7Plus, Kayo, Disney+ and more with transparent, all-inclusive pricing.
Create Your Ad: No TVC? No problem. We partner with Black Fox Productions to build broadcast-quality commercials and handle the entire ClearAds Australia approval for you.
Track Your Results: Stop guessing. Use our dashboard to monitor Reach, Frequency, and Brand Lift in real-time. See exactly how your campaign is driving real-world growth.
Premium Inventory. Simplified
1) Understanding our CTV Advertising Ecosystem
Ad Formats
We utilize high-impact Pre-roll (played before content starts) and Mid-roll (played during natural breaks) video ads.
Pricing
Transparent monthly packages
starting at $990. We’ve simplified ad buying into a predictable, fixed-cost model for SMBs.
Publishers
We use leading demand side
platforms like StackAdapt and
providing accuracy & efficiency.
‘I treat your advertising budget;
like it was my own’.
‘Your success, is our success’. Because when it works for your
business, you’ll keep advertising with Dorrington Media.
With over 13 years of experience at the Nine Network and Seven Network, Luke has managed multi-million dollar campaigns for global giants like McDonald’s, Apple, and PepsiCo. More so he has introduced hundreds of SMBs to TV and Streaming Ads.
He founded Dorrington Media to give local businesses that same competitive edge.
- Award-Winning Performance: Recognized with the network’s Highest Individual Over Budget award for 17 consecutive months of growth.
- Proven Results: Launched challenger brands like Halo Top, The Quick Flick and Patch Strips on national television.
- Market Leader: As Station Manager for Channel 7 (2018–2023), Luke delivered 96%+ of annual budgets for 5 consecutive years, maintaining a dominant 65% market share.
No TVC? No Problem. We’ll Build It.
2) Creating Engaging Campaigns:
Award Winning Studio
We partnered with Black Fox Productions, the studio behind TVCs for Pirelli Tyres & Suzuki, to ensure your brand looks world-class.
Clear Ads Approval
We handle the entire certification
process with ClearAds Australia,
ensuring your ad is fully compliant
and ready for broadcast.
Engaging Story Mode
We focus on your high-quality
assets and storytelling techniques
that resonate with an audience in
‘binge mode’.
Your message. Exactly where it matters.
3) Measure, Optimize, Repeat:
Hyper-Local Focus
Lock your ads to specific postcodes, cities, or regions. Eliminate wastage by only appearing in the tight radius surrounding your business.
Advanced Demographics
Target your ideal customer by age,
gender, and lifestyle interests from
“Home Improvers” to “Sports Fans”.
Behavioral Intent
Reach audiences based on their
specific viewing habits and genres,
ensuring your brand resonates in the right context.
Stop guessing. Start growing.
4) Stay ahead of the Curve
Key Metrics
Monitor Reach, Frequency, and
Website Brand Lift to see exactly
how your campaign is driving real-world growth for your SMB.
Updated Dashboard
Use our intuitive dashboard to track your CTV campaign’s performance and identify areas for improvement.
ROI Analysis
We track your return on investment
rigorously, moving past impressions to measure the data that drives business decisions.
Align Your Investment with Your Ambition
5) Addressing Any Concerns
Streaming advertising, like any investment, requires a strategic approach. We ensure your brand is protected and your budget is utilized with maximum efficiency
Budget Efficiency
We move past the traditional “big
network” buy. We align your budget with your specific goals whether that is broad reach, hyper-local engagement, or a strategic mix of both.
Brand Safety
Rest easy knowing your brand
appears only in premium, broadcast quality environments with strict content moderation. You have full control over where your ads appear.
Seemless Intergration
Integrate your TV ads with your other marketing channels (social, email, etc.) to create a cohesive experience for your audience.
High Impact Packages Designed for Growth
We give your SMB direct access to premium streaming inventory, placing your brand on the biggest screen in the house. Every campaign is personally overseen by a dedicated Campaign Manager and a Programmatic Advertising Expert
Conclusion
The Future of Your Brand Starts on the Big Screen
Your Competitors are on the Phone. You Should be in the Living Room.
The shift to ad-supported streaming is the biggest opportunity for local businesses in a generation. Don’t
let your brand get lost in a social media feed when you can own the most influential screen in the house.
Why Partner with ‘Streaming Ads for SMBs by Dorrington Media?
- Decades of Authority: Leverage over 13 years of executive experience to ensure your brand is treated with national-level expertise
- The “Invisible Engine: We’ve stripped away the complexity of traditional TV buying to give you a streamlined, 3-step path to growth.
- Pure Accountability: We move past vanity metrics to measure the data that actually drives your business decisions.
- Total Brand Safety: Your ads only appear in premium, broadcast-quality environments, never next to unsafe or low-quality content.
“We treat your advertising budget like it was my own. Your success is my success.” Luke Dorrington.
Ready to start?
Head over to dorringtonmedia.com.au