In the ever-evolving landscape of marketing, there is one medium that remains the gold standard for brand building: Television. 

We aren’t just talking about “Free-to-Air” anymore. We are talking about Total TV the combination of broadcast channels (7, 9, 10) and their premium streaming apps (7Plus, 9Now, 10Play, Prime Video). 

At Dorrington Media, we are seeing a massive shift in 2026: Small businesses are taking the strategies that made them successful locally and scaling them up to the “Big Screen” to drive real commerce. 

Here is why adding TV to your marketing mix is the most powerful move you can make this year. 

1. Instant Credibility (The “Trust Halo”) There is a psychology to television. When consumers see a business on the big screen whether it’s during The Block, the 6pm News, or a live sporting match they inherently assign value to that business.
   
   It signals that you are established, professional, and trustworthy. By placing your brand in these premium environments, you borrow the prestige of the network. You aren’t just advertising; you are building a reputation. 
   
   
2. Unbroken Attention Television is designed for immersion. When people sit down to watch a show, they are leaning back, relaxed, and engaged. 
   
   
   • The Stickiness Factor: Industry benchmarks show that ads on Broadcaster Video on Demand (BVOD) command exceptionally high active attention. 
   • Completion Rates: On our Premium Network, we see ad completion rates of 90%+. 
     
     
     
3. The “Halo Effect”: Making Your Marketing Work Harder The smartest marketers know that TV doesn’t work in isolation it lifts everything else you do. This is known as the Halo Effect. 
   
   Research consistently proves that TV acts as a “force multiplier” for your other channels. 
   
   
   • When a customer sees your TV ad, they are more likely to click your search link later. 
   • They are more likely to stop and engage when they see your brand elsewhere. 
   • They are more likely to remember your name when they need your service. 
     
     
4. Unrivalled Reach (The “Golden Radius”) Total TV reaches 88% of the Australian population every month. It is the most effective way to reach a mass audience quickly.
   
   But as a small business, you don’t need to reach everyone you need to reach your market. With Dorrington Media’s targeting technology, we focus your campaign on your specific “Golden Radius”. We target the postcodes and demographics that drive your revenue, ensuring you get national-grade exposure on a hyper-local budget. 
   
   
5. Accessibility (The $990 Reality) Historically, television was a volume game, designed for national brands with national budgets. 
   
   In 2026, technology has democratized the airwaves. 
   
   
   • Dorrington Media has streamlined the buying process, removing the complexity and high entry costs. 
   • Our Local Legend package puts you on the same screens as major global brands starting from just $990/month. 
     
     

The Verdict Your business has a story worth telling. The big screen allows you to tell it with the impact, emotion, and prestige it deserves. 

Ready to see your brand on the Big Screen? View Our Packages to see if your business qualifies for a TV campaign.