Australia’s first Streaming Activation Platform dedicated to SMBs
What Is Dorrington Media?
Is Dorrington Media an Agency?
Not exactly. Agencies sell hours. We sell Access. We provide a streamlined connection between local businesses and the premium inventory of global broadcasters.
Is it a Software Platform?
It’s smarter than that. Software alone leaves you to figure it out. We are a Managed Activation Platform. We provide the enterprise advantages the buying power, the data, and the attribution but we include the "Studio Polish" service. A dedicated Campaign Manager ensures your ad isn't just running; it’s performing.
Our Story. Why We Built It.
We recognized a missing link in the market. Local businesses needed the power of CTV, but the industry was designed for national efficiency, not local agility. This meant SMBs often missed out on the most powerful screen in the household.
We Built the Solution.
- We Modernized Access: Using programmatic technology to aggregate buying power.
- We Simplified Creative: Using AI + Human expertise to create broadcast-cleared ads efficiently.
- We Focused on Performance: Delivering attribution that rivals digital search and social.
Luke Dorrington
Founder & Commercial Director
“I treat your marketing budget like it’s my own.”
Luke Dorrington is a dynamic Media Sales Leader with 13 years’ experience across Broadcast TV, Digital, and Connected TV.
His career is defined by his ability to scale businesses at every stage of their lifecycle.
During his tenure at the Nine Network in Sydney, Luke worked in National Agency Sales, managing multi-million-dollar campaigns for Tier-1 clients like McDonald’s, Apple, and PepsiCo. He learned exactly how the world’s biggest brands use TV to maintain dominance.
He then moved to Seven West Media, where he rapidly ascended through the ranks. As a Senior Sales Representative for Seven Central Queensland, he achieved 17 consecutive months over budget, helping SMBs harness the power of TV advertising which saw him win the Seven Networks Highest Individual Over Budget award. This success led to his first promotion to Deputy Sales Manager at Seven Toowoomba.
In 2018, he was promoted again and deployed to Seven Sydney as Network Business Development Executive where he introduce medium-sized businesses to the power of TV and Streaming Advertising, launching challenger brands like Halo Top Ice Cream, The Wing Tip and Patch Strips.
Most recently, as Station Manager for Channel 7 Rockhampton and Gladstone (2018–2023), he led the commercial strategy for two markets, delivering 96%+ of annual budget for 5 consecutive years and maintaining a 65% market revenue share.
In January 2024, Luke Dorrington founded Dorrington Media, Australia’s first Managed Streaming Activation Platform dedicated to SMBs to answer one question: Why can’t local businesses have the same buying power as a national brand?
The Barriers Are Gone
For years, premium TV advertising was reserved for national brands with national budgets.
The traditional broadcast model was built for scale, making it difficult for local businesses to access the “Big Screen.”
Dorrington Media has simplified the process into 3 easy steps.
We use enterprise-grade technology to give Australian SMBs direct access to the same premium inventory as major advertisers without the complexity or high entry costs.
It’s Not Just "Branding." It’s Action
We move beyond vanity metrics to focus on real business outcomes. By shifting budget from crowded social feeds to Connected TV, our clients are driving higher quality leads at a lower cost of acquisition.
From Website URL to TVC
We solved the production challenge, too. Our engine transforms your website assets into a broadcast-ready commercial. Then, our "Studio Polish" team ensures it meets Australian Broadcast Standards.
- No complex software
- No prohibitive entry costs
- No waiting weeks for data
