Dorrington Media New Logo
Book a Demo

Our Success, Starts with your Success

Frequently Asked Questions

Everything you need to know about launching a Streaming Advertising Campaign.
We have stripped away the complexity to give you direct access to Australia’s most premium content.

Traditional TV was expensive because you paid to reach the whole city or state. We use Programmatic Technology to draw a digital fence around your actual service area. You stop paying for waste (people who can’t buy from you), which brings the entry price down to a level local businesses can finally afford.

Buying Streaming Ads is simple. Think of it as two parts:

  • The One-Off Cost (Your Asset): This is the $599 fee to create your TV Commercial. You pay this once. You own the ad forever, meaning you can use it on social media too. We handle the Clear Ads (CAD) approval to ensure it complies with Australian Standards. Once produced, we just take it “off the shelf” for every future campaign at no extra cost.

  • The Ongoing Cost (Airtime): This is your monthly package price (e.g., $990) to ‘Be Seen, On Screen’.

The “Rule of 3” Your customer needs to see your ad at least three times before they feel compelled to act.

Think of it like this: Your family needs a new couch. That night, you see a furniture ad, but you ignore it. The next night, you see it again. On Friday night, watching the footy, you see it a third time and say, “Honey, let’s go have a look tomorrow.”

By Saturday morning, you are sitting on that new couch.

The Bottom Line: We require a 3-month commitment to build that frequency, so you are the business they visit on Saturday morning.

No. We have replaced the need for expensive film crews with Broadcast-Ready Studio Templates.

  • The Process: We partner with Black Fox Productions (the studio behind campaigns for Pirelli & Suzuki Marine) to convert your existing high-resolution images and video assets into a premium commercial.

  • The Tech: We utilize ultra-realistic Australian AI voiceovers and professional motion graphics to ensure your brand looks and sounds like a market leader.

  • If you would like a full shoot, we can arrange and complete that for you also.

  • The Bottom Line: We handle the entire workflow from creative assembly to ClearAds Compliance Certification ensuring your ad is legally cleared and ready for the big screen in as little as 48 hours.
No. We trade on Premium Broadcaster Inventory. Your brand runs on the biggest screens in the house (Samsung, LG, Sony) during premium shows on platforms like 9Now, 7Plus, 10Play, Kayo, Paramount+ and more. You appear alongside major national brands, not user-generated content.
We don’t do “vanity metrics.” We install a 1-to-1 Smart Pixel on your website to track the “Cross-Device Journey.” We can tell you exactly how many people saw your ad on their TV and then visited your website on their phone or laptop. You get a transparent dashboard to verify the results yourself.
We operate on a strict 3-Month Performance Cycle. We do not offer month-to-month options because “one-off” months rarely deliver the frequency needed for ROI. To get the results you want, we need a 90-day runway to build momentum, optimize the data, and saturate your local market. We are in the business of long-term growth, not quick fixes.
It comes down to Attention and Trust. On social media, users scroll past ads in seconds. On Streaming TV, your ad is unskippable and viewed on a massive screen with the sound on. It signals to your customers that you are a “Major Player” in your local market, building a level of trust that social media simply cannot match.
Absolutely. If you have a broadcast-ready commercial 15s or 30s we can use it (provided it has a current CAD Clear Ads number) otherwise we’ll need to re-new that clearance. Otherwise you can simple just purchase the airtime package and supply us with the file saving you the cost of production.

 No. The packages are designed for speed and simplicity for 95% of businesses, but we specialize in Bespoke Media Solutions.

  • Complex Campaigns: If you need to target multiple specific markets across different states.

  • Special Formats: If you need Branded Entertainment (Integration) directly inside a Prime Time TV program.

  • The Solution: We don’t try to fit a square peg in a round hole. If you have a specific vision, just email or call us. We will build a custom campaign architecture based strictly on your goals.

Yes. We utilize enterprise-grade infrastructure to ensure your business data is protected at the highest level.

  • Payments: All financial transactions are processed via Stripe (PCI Level 1 Service Provider), the global standard for secure payments.

  • Data: Our reporting dashboards are hosted on SOC 2 Type II certified platforms, ensuring strict compliance and security controls.

The Result: You get the safety and reliability of a global tech stack, with the personal service of a local partner.