Tag: data-driven

  • Small Businesses Are Owning The Biggest Screen In The House

    Small Businesses Are Owning The Biggest Screen In The House

    | by

    Dorrington Media

    Streaming continued its rise in 2025, finally surpassing traditional linear TV for the first time in history. While traditional linear TV remains steady, independent agencies are adapting fast, balancing classic methods with the growing power of Connected TV (CTV). At Dorrington Media, we leverage Magnite’s SpringServe platform to give small and medium-sized businesses (SMBs) access…