Question 1

I thought TV Advertising costs $20k a month? How is this $990?

Accepted Answer

Traditional TV was expensive because you paid to reach the whole city or state. We use Programmatic Technology to draw a digital fence around your actual service area. You stop paying for waste (people who can’t buy from you), which brings the entry price down to a level local businesses can finally afford.

Question 2

How do the costs work? Are there setup fees?

Accepted Answer

Buying Streaming Ads is simple. Think of it as two parts: The One-Off Cost (Your Asset): This is the $599 fee to create your TV Commercial. You pay this once. You own the ad forever, meaning you can use it on social media too. We handle the Clear Ads (CAD) approval to ensure it complies with Australian Standards. Once produced, we just take it 'off the shelf' for every future campaign at no extra cost. The Ongoing Cost (Airtime): This is your monthly package price (e.g., $990) to 'Be Seen, On Screen'. The 'Rule of 3': Your customer needs to see your ad at least three times before they feel compelled to act. We require a 3-month commitment to build that frequency.

Question 3

I don't have a TV Commercial. Do I need a film crew?

Accepted Answer

No. We have replaced the need for expensive film crews with Broadcast-Ready Studio Templates. We partner with Black Fox Productions to convert your existing high-resolution images and video assets into a premium commercial, using ultra-realistic Australian AI voiceovers and professional motion graphics. Full shoots can also be arranged. We handle the workflow from creative assembly to ClearAds Compliance Certification.

Question 4

Is this just YouTube or Social Video?

Accepted Answer

No. We trade on Premium Broadcaster Inventory. Your brand runs on the biggest screens in the house (Samsung, LG, Sony) during premium shows on platforms like 9Now, 7Plus, 10Play, Amazon Prime Video, Netflix, and Disney+. You appear alongside major national brands, not user-generated content.

Question 5

How do I know if the ads are generating sales?

Accepted Answer

We install a 1-to-1 Smart Pixel on your website to track the 'Cross-Device Journey'. You can see exactly how many people saw your ad on their TV and then visited your website on their phone or laptop via a transparent dashboard.

Question 6

Am I locked into a long-term contract?

Accepted Answer

We operate on a strict 3-Month Performance Cycle. We do not offer month-to-month options. One-off months rarely deliver the frequency needed for ROI. 90-day runway required to build momentum, optimize data, and saturate the local market.

Question 7

Why should I move budget from social media to Streaming TV Ads strategically?

Accepted Answer

Attention and Trust: On social media, users scroll past ads. On Streaming TV, ads are unskippable on a massive screen with sound on. It signals your business is a 'Major Player', building trust that social media cannot.

Question 8

I already have a TVC. Can I just buy the airtime package and use my Commercial?

Accepted Answer

Yes. If you have a broadcast-ready 15s or 30s commercial (current CAD Clear Ads number), we can use it. Otherwise, you can purchase the airtime package and supply the file.

Question 9

Do I have to buy a pre-set package?

Accepted Answer

No. Packages are designed for speed and simplicity for most businesses, but we specialize in Bespoke Media Solutions. Custom campaigns or special formats can be created to meet specific goals.

Question 10

Is my data and payment information secure?

Accepted Answer

Yes. All transactions are processed via Stripe (PCI Level 1). Reporting dashboards are hosted on SOC 2 Type II certified platforms, ensuring enterprise-grade security and compliance.

The Streaming Playbook for SMBs

The Streaming Playbook for SMBs

SVOD Ad Tiers: Maximizing Impact in the Subscription Streaming Space

ROI Revealed: The Hidden Mathematics of TV Advertising Success

Hyper-Local TV Advertising: The Small Business Secret Weapon

The Attention Economy: Why TV Wins the Battle for Viewer Focus

The VOZ Revolution: Australia’s Game-Changing BVOD Data Service

Unlocking the Potential of BVOD for Australian Small Businesses

How to Advertise on Netflix: A Complete Guide For Australian Businesses

The Evolution of Audience Measurement: Why VOZ is a Game Changer

“Why Your Small Business Should Consider TV Advertising with Dorrington Media”

“How to Find Your Audience in the Australian TV Landscape”

Navigating the 2024 Advertising Landscape: The Rise of BVOD

“Unlocking the Potential of TV Advertising for First-Time Advertisers in Australia”