Tag: The Revolution of TV: How Addressable Advertising is Transforming Viewer Experiences

The television of our memories – a communal box in the living room dictating our evening entertainment – has become a relic of the past. Today’s television is a shapeshifting, multi-screen, hyper-personalized experience that bears little resemblance to its predecessor. The Changing Landscape of Viewing Remember when Nielsen ratings of 30 were standard for primetime…