Tag: what is ctv

  • HOW CTV LET’S YOU KNOW YOUR CUSTOMERS BETTER

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    Dorrington Media

    Audience behaviour has changed dramatically in recent years. More people are choosing streaming options either alongside or instead of traditional TV especially across key demographics. This seismic shift means advertisers need to be smart about where they put their budgets. Connected TV (CTV) placements offer precisely that: a way to invest in advertising that delivers…

  • DEMYSTIFYING CTV: WHAT IS IT? WHY SHOULD LOCAL BUSINESS CARE?

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    Dorrington Media

    If you’ve been hearing the buzz about Connected TV, or CTV, and wondering what it means for your business, you’re not alone. The good news is that CTV isn’t some complicated tech fad, it’s simply how TV advertising is evolving (think Advanced TV), and it’s opening new doors for local businesses. Let’s break it down…