In a landmark development for Australia’s television industry, VOZ Streaming is set to transform how we approach broadcast video on demand (BVOD) advertising. This revolutionary service, which launched in November 2024, represents the first-time advertisers and agencies can access multi-broadcaster BVOD inventory at scale, streamlining the entire process of programmatic TV advertising.
Why VOZ Streaming Matters
Think about the last time you watched your favourite show. Was it on your living room TV, your iPad, or maybe your phone during your commute? The way we consume content has fundamentally changed, and VOZ Streaming acknowledges this shift by providing a comprehensive view of how Australians watch television across all screens and platforms.
The beauty of VOZ Streaming lies in its ability to unify what was previously a fragmented landscape. It provides full access to Australia’s free-to-air commercial BVOD inventory, creating a seamless experience for advertisers who want to reach audiences across multiple platforms and broadcasters.
The Numbers Don’t Lie
Recent data paints a compelling picture of BVOD’s growing importance in the Australian media landscape. While traditional TV revenue faced challenges in 2024, BVOD showed remarkable resilience with a 12.7% growth. This trend underscores the shifting viewer preferences and the increasing value of on-demand content.
Looking Ahead
The future looks even brighter for VOZ Streaming. In 2025, the service will introduce enhanced features including advertiser first-party data matching through a partnership with Snowflake. This advancement will enable more precise targeting and better campaign optimization, making it an indispensable tool for modern advertisers.
What This Means for Advertisers
For Dorrington Media clients, VOZ Streaming represents more than a way to calculate audience. It’s a unified solution that brings together the best of traditional television’s reach with the precision of digital targeting. The ability to access multi-broadcaster inventory programmatically means more efficient campaign planning, better audience targeting, and ultimately, improved return on investment.
The launch of VOZ Streaming marks a new chapter in Australian television advertising. As viewing habits continue to evolve, this innovative platform ensures that advertisers can keep pace with changing consumer behaviour while maintaining the impact and effectiveness that television advertising has always delivered.
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