Dorrington Media are a results-driven agency that specializes in media buying and planning across TV (Linear) and BVOD (Broadcaster Video on Demand) We are passionate about delivering outstanding results and by working closely with our clients to gain a clear understanding of their objectives. By formulating an effective paid media strategy and establishing a scalable, data-driven advertising presence that drives optimal results.
By connecting your brand, to your target audiences, across various broadcast media and VOD platforms we are able facilitate growth for your business Advertise with confidence – contact us today to learn how our comprehensive, multi-platform advertising solution, can elevate your business success. We love to help small businesses achieve big things.
Luke is a highly accomplished and experienced broadcast TV and CTV sales, leader with 19 years professional experience. His most recent role he served as the Station Manager for Channel 7 Rockhampton and Channel 7 Gladstone TV Stations for 5 years until May 2023.
Leveraging unique audiences and rich insights data across Seven West Media’s suite of broadcast and digital platforms to drive sales, building high performing media sales teams, strengthening client relationships, and deliver outstanding financial results via agency, direct and new business accounts.
Prior to that, he held other significant positions at the Seven Network, having been being promoted 3 times including, Business Development Executive (Sydney) and Deputy Sales Manager (Toowoomba) for a total tender of 8.5 years. Before joining the Channel 7, Luke worked as an Agency Sales Representative at the Nine Network in the National Sales Team at Channel 9 Sydney. Before heading over the Sydney harbour bridge to Willoughby, he held the title Business Development Manager at Nine Entertainment Co spending a few years in the CBD at Ninemsn under the Mi9 joint venture with Microsoft.
Luke brings an innovation mindset, honed by his studies Bachelor of Business degree majoring in Entrepreneurship. With a genuine passion for the media and entertainment industry, he combines this expertise with a proactive, results-driven approach. Luke’s positive, forward-thinking mindset has consistently fueled business growth and exceptional outcomes for the network, as he actively identifies and seizes new opportunities for maximum benefit. He has a well known history of delivering outstanding fiscal outcomes for the Networks.
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As we approach the festive season, retailers are gearing up for a holiday period unlike any other. In the wake of COVID-19, consumer behaviour has shifted dramatically, with online shopping becoming the predominant channel for holiday purchases. This shift necessitates a reimagining of traditional retail strategies, and at the forefront of this transformation is television…
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In today’s rapidly evolving digital landscape, many small to medium enterprises (SMEs) might overlook linear TV advertising, mistakenly deeming it a relic of the past. However, recent analyses suggest that this traditional medium still holds substantial power, particularly for new advertisers seeking to make a significant impact. Here’s why SMEs in Australia should reconsider linear…
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Navigating the complexities of TV advertising can be daunting for small to medium enterprises (SMEs), but at Dorrington Media, we bring a wealth of experience and a nuanced understanding of the TV buying landscape to empower your business. Here’s why SMEs are choosing to partner with us: Expertise Across All Market Segments Our team has…
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In the diversified world of advertising, TV remains a potent tool for small businesses aiming to reach a wide audience. However, gauging the return on investment (ROI) from TV advertising can be challenging. This blog will guide you through the process of effectively measuring TV advertising ROI. Define Your Objectives Before launching any TV advertising…
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