Inspiring Brands, Empowering People
Dorrington Media are a results-driven agency that specializes in media buying and planning across TV (Linear) and BVOD (Broadcaster Video on Demand) We are passionate about delivering outstanding results and by working closely with our clients to gain a clear understanding of their objectives. By formulating an effective paid media strategy and establishing a scalable, data-driven advertising presence that drives optimal results.
By connecting your brand, to your target audiences, across various broadcast media and VOD platforms we are able facilitate growth for your business Advertise with confidence – contact us today to learn how our comprehensive, multi-platform advertising solution, can elevate your business success. We love to help small businesses achieve big things.
FEATURED PROJECTS
MEET OUR Group Business Director
Luke is a highly accomplished and experienced broadcast TV and CTV sales, leader with 19 years professional experience. His most recent role he served as the Station Manager for Channel 7 Rockhampton and Channel 7 Gladstone TV Stations for 5 years until May 2023.
Leveraging unique audiences and rich insights data across Seven West Media’s suite of broadcast and digital platforms to drive sales, building high performing media sales teams, strengthening client relationships, and deliver outstanding financial results via agency, direct and new business accounts.
Prior to that, he held other significant positions at the Seven Network, having been being promoted 3 times including, Business Development Executive (Sydney) and Deputy Sales Manager (Toowoomba) for a total tender of 8.5 years. Before joining the Channel 7, Luke worked as an Agency Sales Representative at the Nine Network in the National Sales Team at Channel 9 Sydney. Before heading over the Sydney harbour bridge to Willoughby, he held the title Business Development Manager at Nine Entertainment Co spending a few years in the CBD at Ninemsn under the Mi9 joint venture with Microsoft.
Luke brings an innovation mindset, honed by his studies Bachelor of Business degree majoring in Entrepreneurship. With a genuine passion for the media and entertainment industry, he combines this expertise with a proactive, results-driven approach. Luke’s positive, forward-thinking mindset has consistently fueled business growth and exceptional outcomes for the network, as he actively identifies and seizes new opportunities for maximum benefit. He has a well known history of delivering outstanding fiscal outcomes for the Networks.
Blog
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ROI Revealed: The Hidden Mathematics of TV Advertising Success
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When it comes to return on investment, not all media channels are created equal. Let’s dive into the numbers that make Television the undisputed champion of marketing ROI. The Numbers Don’t Lie The latest research reveals some staggering statistics: Understanding Long-Term Value While digital channels might promise quick wins, television’s true power lies in building…
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Hyper-Local TV Advertising: The Small Business Secret Weapon
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Beyond Broad Strokes: Precision Marketing Traditional TV advertising was a shotgun approach. Massive reach. Minimal precision. Today’s small business has a laser. The Local Advertising Revolution Understanding Local TV Landscape Advertising Channels Targeting Capabilities Budget-Conscious Strategies Cost Management Techniques Typical Investment Ranges Creative Approaches for Local Businesses Storytelling Frameworks Production Considerations Measurement and Optimization Key…
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The Attention Economy: Why TV Wins the Battle for Viewer Focus
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In an age where attention spans are supposedly shrinking, one truth remains constant: quality attention matters more than quantity of impressions. And when it comes to capturing genuine, focused attention, nothing beats Total TV. Beyond the Five-Second View We’ve all experienced the modern digital scroll – flicking past dozens of ads without really seeing any…
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The VOZ Revolution: Australia’s Game-Changing BVOD Data Service
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In a landmark development for Australia’s television industry, VOZ Streaming is set to transform how we approach broadcast video on demand (BVOD) advertising. This revolutionary service, which launched in November 2024, represents the first-time advertisers and agencies can access multi-broadcaster BVOD inventory at scale, streamlining the entire process of programmatic TV advertising. Why VOZ Streaming…
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