Author: Dorrington Media
-
Connected TV Advertising: 3 Breakthrough Strategies for Modern Brands
| by
The Connected TV Revolution Remember when watching TV meant gathering around a single screen at a specific time? Those days are gone. Today’s viewing landscape: This isn’t just a trend. It’s a fundamental transformation in media consumption. Strategy 1: Efficiently Reach New Audiences The Kellogg’s Special K Case Study Traditional Challenge CTV Solution Breakthrough Results…
-
Melbourne’s Knife Crime Wave: The Hidden Toll on Everyday Victorians
| by
First posted 8/9/2025 Last night, like many before, the news opened with another knife attack in Melbourne. I used to watch these stories and think, “That could never happen to me.” Melbourne always felt safe. My city, my backyard. But in January 2024, my life changed in a way I never saw coming. Today, I…
-
Connected TV: Rewriting the Rules of Viewer Engagement
| by
The Viewing Revolution: Beyond Linear Television Remember when TV meant sitting in front of a box at a specific time? Those days are over. The New Viewing Reality The Three Pillars of Connected TV Transformation 1. Viewer Control is King Old Model: Networks dictate what you watchNew Reality: Viewers choose their content, when and how…
-
The New Television Landscape: Navigating the Multi-Screen Revolution
| by
Television has undergone a profound transformation. What was once a singular, communal experience centred around a living room screen has exploded into a multi-device, personalized media ecosystem. The Fragmentation of Viewing Gone are the days of appointment television. Modern viewers consume content: A single show might be watched: The Challenges of Audience Reach For advertisers…
-
Full Stream Ahead: The Digital TV Revolution Brands Can’t Ignore
| by
The Decline of Linear TV: By the Numbers Let’s start with a stark reality check: This isn’t just a trend. It’s a seismic transformation in how people consume content. The New Viewing Reality What Viewers Want Proof Point: The Grammy Effect Debunking Linear TV Myths Myth 1: Marketing Mix Models (MMM) Prove Linear TV’s Effectiveness…
-
Connected TV Advertising: 3 Brands, 3 Breakthrough Strategies
| by
The Connected TV Revolution We’re witnessing a seismic shift in how people consume video content. The days of gathering around a single TV with two knobs and an antenna are long gone. Today, viewers are streaming over 700 million hours of YouTube content on TV devices daily. But this isn’t just about viewing habits. It’s…
-
Beyond the TV Spot: Reimagining Digital Video Advertising
| by
The Old Way vs. The New Approach For years, brands treated digital video advertising like a simple copy-paste exercise. Take the TV commercial. Upload it online. Job done. But that’s no longer enough. The 20th Century Fox Experiment: A Masterclass in Digital Video Strategy Breaking the Traditional Mold When marketing “The Greatest Showman,” the Fox…
-
The Revolution of TV: How Addressable Advertising is Transforming Viewer Experiences
| by
The television of our memories – a communal box in the living room dictating our evening entertainment – has become a relic of the past. Today’s television is a shapeshifting, multi-screen, hyper-personalized experience that bears little resemblance to its predecessor. The Changing Landscape of Viewing Remember when Nielsen ratings of 30 were standard for primetime…
-
Mobile Advertising Effectiveness: The Truth Behind Small Screen Impact
| by
In a world where mobile devices dominate our daily lives, understanding their true advertising effectiveness isn’t just helpful – it’s essential. The Benchmark Series research reveals groundbreaking insights about video advertising on mobile devices, challenging many common assumptions about digital platforms. The Numbers That Matter The research uncovered striking differences in mobile effectiveness: Breaking Down…
-
BVOD Advertising Effectiveness: The Metrics That Matter in 2025
| by
In the evolving world of video advertising, BVOD (Broadcast Video on Demand) has emerged as a powerhouse for delivering measurable results. Let’s dive into the key metrics that demonstrate its effectiveness. Attention and Engagement Metrics Viewability Audience Retention Performance Indicators Brand Impact Sales Performance Targeting Effectiveness Audience Precision Data Integration The Quality Advantage Content Environment…