Author: Dorrington Media
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Beyond the 30-Second Spot: Reimagining Creativity in the Digital Video Era
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The world of advertising has undergone a seismic shift. Gone are the days when a perfectly crafted 30-second television commercial could capture an entire audience. Welcome to the era of digital video, where creativity knows no bounds and audience engagement is the true measure of success. The Death of the Traditional Story Arc David Droga,…
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The Great Streaming Shift: Australia’s BVOD Vs. SVOD Battle in 2025
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The Australian streaming landscape is undergoing a dramatic transformation. Gone are the days when “watching TV” meant sitting down at a scheduled time for your favourite show. Today’s viewers navigate a complex ecosystem of BVOD (Broadcast Video on Demand) and SVOD (Subscription Video on Demand) services, each vying for attention in an increasingly crowded market.…
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The Future of Advertising: How Addressable TV is Revolutionizing Viewer Experiences
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Television advertising is undergoing a profound transformation. Gone are the days of one-size-fits-all broadcast commercials that hope to catch a broad audience. Welcome to the era of addressable TV advertising – a technology that promises to make advertising more relevant, more engaging, and ultimately more effective. The Changing Landscape of Viewing Consider how dramatically television…
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The Four Pillars of Total TV Success: Why Nothing Beats Television’s Marketing Power
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In a world of endless scrolling and fleeting digital moments, one medium continues to stand head and shoulders above the rest. Total TV isn’t just another marketing channel – it’s the cornerstone of effective advertising, delivering unmatched results across four crucial dimensions: attention, emotion, impact, and profit. The Attention Advantage In today’s attention economy, capturing…
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Cost Vs. Value: Rethinking Advertising Efficiency
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The Benchmark Series research challenges traditional thinking about advertising efficiency, revealing that cost metrics alone can mask crucial differences in actual value delivery. The True Cost of Impact The research provides revealing comparisons: Beyond CPM Three key factors influence true value: The Efficiency Trap Common efficiency metrics can be misleading: Strategic Value Assessment For marketers…
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The Emotion Effect: How Feelings Drive TV Advertising Success
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The Benchmark Series research reveals a fascinating relationship between emotional response and advertising effectiveness. Understanding this connection can transform how we approach campaign creation and media selection. The Emotion Equation The research quantifies emotional impact: Breaking Down Emotional Response Three key components influence emotional effectiveness: The Visibility Priority A crucial finding: visibility trumps emotional content…
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Cost Vs. Value: Rethinking TV Advertising Efficiency
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The Benchmark Series research challenges traditional thinking about advertising efficiency, revealing that cost metrics alone can mask crucial differences in actual value delivery. The True Cost of Impact The research provides revealing comparisons: Beyond CPM Three key factors influence true value: The Efficiency Trap Common efficiency metrics can be misleading: Strategic Value Assessment For marketers…
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The Power of Synergy: Why Cross-Channel TV Advertising Dominates
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In the complex world of media planning, one truth stands out: the whole can be greater than the sum of its parts. New research from The Benchmark Series reveals why Total TV isn’t just effective on its own – it’s the key to unlocking superior performance across your entire media mix. The Science of Synergy…
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Cross-Platform measurement: Solving the Attribution Puzzle
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In the complex ecosystem of modern streaming, understanding how viewers interact across multiple platforms has become the holy grail of media measurement. Gone are the days when a single metric could capture the full picture of audience engagement. The Measurement Challenge The streaming landscape of 2025 is a labyrinth of devices, platforms, and viewing behaviours.…
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Future Trends: The Next Wave of Streaming Innovation
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The streaming landscape of 2025 is a far cry from the simple on-demand video services of just a few years ago. What we’re witnessing is nothing short of a complete reimagining of how we consume and interact with video content. The Technology Transformation Artificial intelligence is no longer a buzzword – it’s the fundamental engine…