Author: Dorrington Media

In the latest groundbreaking research from The Benchmark Series, Professor Karen Nelson-Field’s findings reveal a crucial insight: when it comes to cross-screen advertising, the combination of TV and BVOD delivers more than twice the sales impact of TV paired with social video platforms. The Numbers That Matter The research reveals striking differences in effectiveness: Why…

In an era where marketing budgets face intense scrutiny, understanding what truly works isn’t just helpful – it’s crucial. The groundbreaking Benchmark Series research has revolutionized our understanding of advertising effectiveness across platforms. Here are the game-changing insights every marketer needs to know. The Attention Economy: More Than Just Eyeballs The research delivers a clear…

In the race for advertising effectiveness, creating lasting brand memories isn’t just an advantage – it’s essential. The Benchmark Series research on memory decay reveals crucial insights about how different platforms perform in building and maintaining brand presence over time. The Decay Timeline The research uncovered dramatic differences in how long advertising impact lasts: The…

In the battle for streaming dominance, local content has emerged as the decisive factor in the Australian market. This isn’t just about patriotic programming – it’s about understanding and serving a unique audience with content that resonates on a deeply personal level. Understanding the Local Advantage Australian viewers have demonstrated a clear preference for local…

The streaming landscape of 2025 is a far cry from the simple on-demand video services of just a few years ago. What we’re witnessing is nothing short of a complete reimagining of how we consume and interact with video content. The Technology Transformation Artificial intelligence is no longer a buzzword – it’s the fundamental engine…

The streaming landscape has undergone a remarkable transformation. What began as a purely subscription-based model has evolved into a sophisticated hybrid ecosystem, with ad-supported tiers becoming increasingly prevalent across major SVOD platforms. The Ad Tier Evolution The numbers tell a compelling story: ad-supported subscriptions now represent 11% of total SVOD services, with adoption rates soaring.…

When it comes to return on investment, not all media channels are created equal. Let’s dive into the numbers that make Television the undisputed champion of marketing ROI. The Numbers Don’t Lie The latest research reveals some staggering statistics: Understanding Long-Term Value While digital channels might promise quick wins, television’s true power lies in building…

Beyond Broad Strokes: Precision Marketing Traditional TV advertising was a shotgun approach. Massive reach. Minimal precision. Today’s small business has a laser. The Local Advertising Revolution Understanding Local TV Landscape Advertising Channels Targeting Capabilities Budget-Conscious Strategies Cost Management Techniques Typical Investment Ranges Creative Approaches for Local Businesses Storytelling Frameworks Production Considerations Measurement and Optimization Key…

In an age where attention spans are supposedly shrinking, one truth remains constant: quality attention matters more than quantity of impressions. And when it comes to capturing genuine, focused attention, nothing beats Total TV. Beyond the Five-Second View We’ve all experienced the modern digital scroll – flicking past dozens of ads without really seeing any…

In a landmark development for Australia’s television industry, VOZ Streaming is set to transform how we approach broadcast video on demand (BVOD) advertising. This revolutionary service, which launched in November 2024, represents the first-time advertisers and agencies can access multi-broadcaster BVOD inventory at scale, streamlining the entire process of programmatic TV advertising. Why VOZ Streaming…