Author: Dorrington Media

In an age where attention spans are supposedly shrinking, one truth remains constant: quality attention matters more than quantity of impressions. And when it comes to capturing genuine, focused attention, nothing beats Total TV. Beyond the Five-Second View We’ve all experienced the modern digital scroll – flicking past dozens of ads without really seeing any…

In a landmark development for Australia’s television industry, VOZ Streaming is set to transform how we approach broadcast video on demand (BVOD) advertising. This revolutionary service, which launched in November 2024, represents the first-time advertisers and agencies can access multi-broadcaster BVOD inventory at scale, streamlining the entire process of programmatic TV advertising. Why VOZ Streaming…

Defining BVOD: The Future of Television Advertising Broadcast Video on Demand (BVOD) represents the evolution of traditional TV, bringing television content into the digital age. It empowers viewers to watch what they want, whenever they want, offering advertisers a flexible and engaging platform. BVOD’s advanced targeting capabilities allow small businesses to reach their ideal audience…

How to Advertise on Netflix: The 2025 Guide for Australian Businesses Netflix’s ad-supported tier has completely changed the way advertisers reach streaming audiences – and the pace of change keeps accelerating. As of mid-2025, Netflix has not only expanded its Australian ad-supported base (now well over 800,000 subscribers here) but has also radically opened how…

The Evolution of Audience Measurement: Why VOZ is a Game-Changer In the dynamic world of television and digital media, accurately measuring and monetizing audiences across platforms has long been a challenge. With the advent of Connected TV (CTV) and its subcategories—such as Broadcast Video on Demand (BVOD), Subscription Video on Demand (SVOD), and Advertiser-funded Video…

In the ever-evolving landscape of digital marketing, one traditional medium continues to stand out for its unparalleled reach and efficacy: Free-to-Air (FTA) television advertising. At DorringtonMedia, we believe that FTA advertising offers unique advantages for small businesses looking to enhance their visibility and grow their customer base. Here’s why it should be part of your…

How to Find Your Audience in the Australian TV Landscape In today’s rapidly evolving media environment, understanding and reaching your target audience within the Australian TV landscape requires a nuanced approach. With innovations like Total TV and BVOD, advertisers have more tools than ever to connect with their ideal viewers. Here is how you can…

As we begin 2025, the advertising landscape continues to evolve, with Broadcast Video On Demand (BVOD) emerging as a dominant force. According to recent insights from ThinkTV, BVOD is set to gain even more traction as advertisers adapt to changing consumer behaviours. This blog explores the implications of these developments and what they mean for…

In the dynamic world of advertising, first-time TV advertisers in Australia are discovering the transformative power of television to drive significant consumer engagement and conversion. This insight aligns with global trends observed in the recent Video Advertising Bureau (VAB) report, which highlights the substantial impact TV advertising has on mid-funnel outcomes, such as increased website…

As the festive season approaches, brands are once again gearing up to capture the hearts and wallets of consumers with their Christmas advertising campaigns. In the ever-competitive world of advertising, understanding what makes a Christmas ad effective is crucial for standing out amidst the holiday noise. Drawing insights from Cubery’s annual review of Christmas advertising,…