Author: Dorrington Media

Defining BVOD: The Future of Television Advertising Broadcast Video on Demand (BVOD) represents the evolution of traditional TV, bringing television content into the digital age. It empowers viewers to watch what they want, whenever they want, offering advertisers a flexible and engaging platform. BVOD’s advanced targeting capabilities allow small businesses to reach their ideal audience…

How to Advertise on Netflix: The 2025 Guide for Australian Businesses Netflix’s ad-supported tier has completely changed the way advertisers reach streaming audiences – and the pace of change keeps accelerating. As of mid-2025, Netflix has not only expanded its Australian ad-supported base (now well over 800,000 subscribers here) but has also radically opened how…

The Evolution of Audience Measurement: Why VOZ is a Game-Changer In the dynamic world of television and digital media, accurately measuring and monetizing audiences across platforms has long been a challenge. With the advent of Connected TV (CTV) and its subcategories—such as Broadcast Video on Demand (BVOD), Subscription Video on Demand (SVOD), and Advertiser-funded Video…

In the ever-evolving landscape of digital marketing, one traditional medium continues to stand out for its unparalleled reach and efficacy: Free-to-Air (FTA) television advertising. At DorringtonMedia, we believe that FTA advertising offers unique advantages for small businesses looking to enhance their visibility and grow their customer base. Here’s why it should be part of your…

How to Find Your Audience in the Australian TV Landscape In today’s rapidly evolving media environment, understanding and reaching your target audience within the Australian TV landscape requires a nuanced approach. With innovations like Total TV and BVOD, advertisers have more tools than ever to connect with their ideal viewers. Here is how you can…

As we begin 2025, the advertising landscape continues to evolve, with Broadcast Video On Demand (BVOD) emerging as a dominant force. According to recent insights from ThinkTV, BVOD is set to gain even more traction as advertisers adapt to changing consumer behaviours. This blog explores the implications of these developments and what they mean for…

In the dynamic world of advertising, first-time TV advertisers in Australia are discovering the transformative power of television to drive significant consumer engagement and conversion. This insight aligns with global trends observed in the recent Video Advertising Bureau (VAB) report, which highlights the substantial impact TV advertising has on mid-funnel outcomes, such as increased website…

As the festive season approaches, brands are once again gearing up to capture the hearts and wallets of consumers with their Christmas advertising campaigns. In the ever-competitive world of advertising, understanding what makes a Christmas ad effective is crucial for standing out amidst the holiday noise. Drawing insights from Cubery’s annual review of Christmas advertising,…

As we approach the festive season, retailers are gearing up for a holiday period unlike any other. In the wake of COVID-19, consumer behaviour has shifted dramatically, with online shopping becoming the predominant channel for holiday purchases. This shift necessitates a reimagining of traditional retail strategies, and at the forefront of this transformation is television…

In today’s rapidly evolving digital landscape, many small to medium enterprises (SMEs) might overlook linear TV advertising, mistakenly deeming it a relic of the past. However, recent analyses suggest that this traditional medium still holds substantial power, particularly for new advertisers seeking to make a significant impact. Here’s why SMEs in Australia should reconsider linear…