Author: Dorrington Media
-
“Embracing the New Retail Frontier: How TV Advertising is Revolutionizing Christmas Shopping”
| by
As we approach the festive season, retailers are gearing up for a holiday period unlike any other. In the wake of COVID-19, consumer behaviour has shifted dramatically, with online shopping becoming the predominant channel for holiday purchases. This shift necessitates a reimagining of traditional retail strategies, and at the forefront of this transformation is television…
-
“Why SMB Should Consider TV Advertising in Australia”
| by
In today’s rapidly evolving digital landscape, many small to medium enterprises (SMEs) might overlook linear TV advertising, mistakenly deeming it a relic of the past. However, recent analyses suggest that this traditional medium still holds substantial power, particularly for new advertisers seeking to make a significant impact. Here’s why SMEs in Australia should reconsider linear…
-
“Why SME Embrace’s Working With Dorrington Media”
| by
Navigating the complexities of TV advertising can be daunting for small to medium enterprises (SMEs), but at Dorrington Media, we bring a wealth of experience and a nuanced understanding of the TV buying landscape to empower your business. Here’s why SMEs are choosing to partner with us: Expertise Across All Market Segments Our team has…
-
“Measuring TV Ad ROI for Small Business”
| by
In the diversified world of advertising, TV remains a potent tool for small businesses aiming to reach a wide audience. However, gauging the return on investment (ROI) from TV advertising can be challenging. This blog will guide you through the process of effectively measuring TV advertising ROI. Define Your Objectives Before launching any TV advertising…
-
“The Unmatched Power of Television: Why Advertising Outshines Competitors”
| by
The Unmatched Power of Television: Why TV Advertising Outshines Competitors In today’s rapidly evolving media landscape, marketers are constantly seeking the most effective channels to maximize brand impact. A recent study conducted by Kantar and commissioned by ThinkTV has shed light on the unparalleled effectiveness of television advertising. According to the study, Total TV generates…
-
“What is BVOD and Why It Matters for Aussie Small Businesses”
| by
Unmatched Reach and Engagement Broadcast Video on Demand (BVOD) offers a unique opportunity to reach audiences with precision and efficiency. Unlike traditional TV advertising, BVOD allows businesses to target specific demographics, ensuring your message hits the right audience at the right time. This targeted approach not only reduces wastage but also maximizes your advertising budget’s…