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Multi-platform Reach: From the Living Room to Every screen
The Christmas rush is on. But your customers aren’t just watching TV anymore they’re bouncing between screens: the telly in the lounge, phones in the shops, and tablets at the kitchen table. To break through the noise this holiday season, your advertising needs to meet them wherever they are. Why Muli-Platform Campaigns Matter Traditional TV […]
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HOW CTV LET’S YOU KNOW YOUR CUSTOMERS BETTER
Audience behaviour has changed dramatically in recent years. More people are choosing streaming options either alongside or instead of traditional TV especially across key demographics. This seismic shift means advertisers need to be smart about where they put their budgets. Connected TV (CTV) placements offer precisely that: a way to invest in advertising that delivers […]
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Small Businesses Are Owning The Biggest Screen In The House
Streaming continued its rise in 2025, finally surpassing traditional linear TV for the first time in history. While traditional linear TV remains steady, independent agencies are adapting fast, balancing classic methods with the growing power of Connected TV (CTV). At Dorrington Media, we leverage Magnite’s SpringServe platform to give small and medium-sized businesses (SMBs) access […]
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TV Advertising Decoded: The Small Business Survival Guide
The New Rules of Visibility Forget everything you knew about TV advertising. This isn’t your grandfather’s marketing playbook. Paradigm Shift Navigating the Modern TV Advertising Ecosystem Advertising Channels Cost Structures Strategic Framework for Small Businesses The Three-Phase Approach Budget Optimization Strategies Cost-Effective Tactics Investment Ranges Technical Capabilities Targeting Precision Production Minimum Requirements Measurement Ecosystem Performance […]
