In the evolving world of video advertising, BVOD (Broadcast Video on Demand) has emerged as a powerhouse for delivering measurable results. Let’s dive into the key metrics that demonstrate its effectiveness.
Attention and Engagement Metrics
Viewability
- 100% screen coverage
- Average completion rates above 95%
- Active viewing time 2.3x higher than social video
- Full-screen, distraction-free environment
Audience Retention
- Average viewing sessions of 45+ minutes
- Completion rates for long-form content exceeding 80%
- Return viewer rates above 70%
- Strong co-viewing metrics
Performance Indicators
Brand Impact
- Brand recall 2.4x higher than social platforms
- Purchase intent lift of 35% vs traditional digital
- Brand consideration increase of 45%
- Message association rates above 65%
Sales Performance
- Direct attribution to sales up 40% YoY
- ROI tracking 1.5x higher than traditional TV
- Cart abandonment rates reduced by 25%
- Post-view conversion tracking for up to 28 days
Targeting Effectiveness
Audience Precision
- Household-level targeting
- Geographic precision to postal code
- Behavioural segmentation
- Cross-device tracking
Data Integration
- First-party data activation
- CRM integration capabilities
- Real-time audience insights
- Progressive profiling
The Quality Advantage
Content Environment
- Premium programming context
- Brand-safe placement
- Professional production values
- Curated Australian content
Measurement Capabilities
- Real-time performance tracking
- Cross-platform attribution
- Detailed audience analytics
- Advanced A/B testing
The data speaks clearly: BVOD delivers superior advertising effectiveness through its combination of premium environment, engaged audiences, and precise measurement capabilities.
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