The Christmas rush is on. But your customers aren’t just watching TV anymore they’re bouncing between screens: the telly in the lounge, phones in the shops, and tablets at the kitchen table. To break through the noise this holiday season, your advertising needs to meet them wherever they are.
Why Muli-Platform Campaigns Matter
Traditional TV spots can’t keep up with today’s multi-screen lifestyles. Connected TV (CTV) changes that by letting your ads reach viewers not just on streaming platforms like 7Plus or 9Now, but also on their mobiles, tablets, and laptops. This means your Christmas message is never stuck in one place it follows your customers across devices.
This kind of “effective frequency” across platforms builds awareness without becoming annoying. Its smart repetition served only to the people most likely to shop with you.
What This Looks Like for SMBs
Imagine running a Christmas sale at your local clothing boutique. Your ad appears during viewers’ favourite series on CTV at night, then pops up again on their phones while they’re on the train, and once more on their tablets while they catch up on the latest show at lunch.
Far from pestering, this keeps your brand front of mind with people who live nearby and want what you’re selling, turning casual screen time into real store visits.
The Data-Driven Difference
Every impression is targeted and trackable. You can see who saw your ad, on what device, and what actions followed whether visits to your website or foot traffic in your store. This transparency means your budget is focused where it counts, making every dollar work harder.
Act Now – The Holiday Window is Short
The Christmas shopping season moves fast. Starting your multi-platform campaign early builds momentum and keeps your brand visible right up to the last-minute rush. Integrating TV with mobile and digital ads creates a seamless presence one that meets customers wherever they’re watching.
Multi-Platform Effect
Today viewers are no longer tied to just one device. Your audience moves seamlessly from the living room smart TV to their phones, tablets and laptops throughout the day. Multi-platform CTV campaigns for Australian small, to medium businesses make sure your Christmas message follows them naturally. Whether they’re relaxing at home or on the go, so you never miss a chance to connect and make a sale.
How Dorrington Media Makes It Easy
We specialise in helping SMBs run multi-platform campaigns that deliver results.
From creative that pops, to expert targeting and clear reporting, we handle the complex stuff so you can focus on sales.
Ready to make this your most successful Christmas yet?
Let’s chat about how to be everywhere your customers are.
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