Dorrington Media are a results-driven agency that specializes in media buying and planning across TV (Linear) and BVOD (Broadcaster Video on Demand) We are passionate about delivering outstanding results and by working closely with our clients to gain a clear understanding of their objectives. By formulating an effective paid media strategy and establishing a scalable, data-driven advertising presence that drives optimal results.
By connecting your brand, to your target audiences, across various broadcast media and VOD platforms we are able facilitate growth for your business Advertise with confidence – contact us today to learn how our comprehensive, multi-platform advertising solution, can elevate your business success. We love to help small businesses achieve big things.
Luke is a highly accomplished and experienced broadcast TV and CTV sales, leader with 19 years professional experience. His most recent role he served as the Station Manager for Channel 7 Rockhampton and Channel 7 Gladstone TV Stations for 5 years until May 2023.
Leveraging unique audiences and rich insights data across Seven West Media’s suite of broadcast and digital platforms to drive sales, building high performing media sales teams, strengthening client relationships, and deliver outstanding financial results via agency, direct and new business accounts.
Prior to that, he held other significant positions at the Seven Network, having been being promoted 3 times including, Business Development Executive (Sydney) and Deputy Sales Manager (Toowoomba) for a total tender of 8.5 years. Before joining the Channel 7, Luke worked as an Agency Sales Representative at the Nine Network in the National Sales Team at Channel 9 Sydney. Before heading over the Sydney harbour bridge to Willoughby, he held the title Business Development Manager at Nine Entertainment Co spending a few years in the CBD at Ninemsn under the Mi9 joint venture with Microsoft.
Luke brings an innovation mindset, honed by his studies Bachelor of Business degree majoring in Entrepreneurship. With a genuine passion for the media and entertainment industry, he combines this expertise with a proactive, results-driven approach. Luke’s positive, forward-thinking mindset has consistently fueled business growth and exceptional outcomes for the network, as he actively identifies and seizes new opportunities for maximum benefit. He has a well known history of delivering outstanding fiscal outcomes for the Networks.
| by
The Death of Passive Consumption Imagine telling someone in 2005 that they would one day curate their own entertainment experience with more precision than entire television networks. They’d laugh. But here we are. The Viewer’s Rebellion The Rise of the Audience-Driven Ecosystem What Viewers Really Want Proof Points The New Content Hierarchy Old Model: Network…
| by
Remember when families gathered around a single TV at a specific time to watch their favourite shows? Those days are gone. Television has undergone a radical transformation, becoming a personalized, on-demand experience that follows viewers across multiple devices and screens. The New Viewing Landscape Modern viewers consume content: A single show might be watched: Challenges…
| by
The Connected TV Revolution Remember when watching TV meant gathering around a single screen at a specific time? Those days are gone. Today’s viewing landscape: This isn’t just a trend. It’s a fundamental transformation in media consumption. Strategy 1: Efficiently Reach New Audiences The Kellogg’s Special K Case Study Traditional Challenge CTV Solution Breakthrough Results…
| by
First posted 8/9/2025 Last night, like many before, the news opened with another knife attack in Melbourne. I used to watch these stories and think, “That could never happen to me.” Melbourne always felt safe. My city, my backyard. But in January 2024, my life changed in a way I never saw coming. Today, I…
Do you have a specific project or idea in mind that you’d like to discuss? We’re here to help you explore your options and develop a plan.