Dorrington Media are a results-driven agency that specializes in media buying and planning across TV (Linear) and BVOD (Broadcaster Video on Demand) We are passionate about delivering outstanding results and by working closely with our clients to gain a clear understanding of their objectives. By formulating an effective paid media strategy and establishing a scalable, data-driven advertising presence that drives optimal results.
By connecting your brand, to your target audiences, across various broadcast media and VOD platforms we are able facilitate growth for your business Advertise with confidence – contact us today to learn how our comprehensive, multi-platform advertising solution, can elevate your business success. We love to help small businesses achieve big things.
Luke is a highly accomplished and experienced broadcast TV and CTV sales, leader with 19 years professional experience. His most recent role he served as the Station Manager for Channel 7 Rockhampton and Channel 7 Gladstone TV Stations for 5 years until May 2023.
Leveraging unique audiences and rich insights data across Seven West Media’s suite of broadcast and digital platforms to drive sales, building high performing media sales teams, strengthening client relationships, and deliver outstanding financial results via agency, direct and new business accounts.
Prior to that, he held other significant positions at the Seven Network, having been being promoted 3 times including, Business Development Executive (Sydney) and Deputy Sales Manager (Toowoomba) for a total tender of 8.5 years. Before joining the Channel 7, Luke worked as an Agency Sales Representative at the Nine Network in the National Sales Team at Channel 9 Sydney. Before heading over the Sydney harbour bridge to Willoughby, he held the title Business Development Manager at Nine Entertainment Co spending a few years in the CBD at Ninemsn under the Mi9 joint venture with Microsoft.
Luke brings an innovation mindset, honed by his studies Bachelor of Business degree majoring in Entrepreneurship. With a genuine passion for the media and entertainment industry, he combines this expertise with a proactive, results-driven approach. Luke’s positive, forward-thinking mindset has consistently fueled business growth and exceptional outcomes for the network, as he actively identifies and seizes new opportunities for maximum benefit. He has a well known history of delivering outstanding fiscal outcomes for the Networks.
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The Benchmark Series research challenges traditional thinking about advertising efficiency, revealing that cost metrics alone can mask crucial differences in actual value delivery. The True Cost of Impact The research provides revealing comparisons: Beyond CPM Three key factors influence true value: The Efficiency Trap Common efficiency metrics can be misleading: Strategic Value Assessment For marketers…
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The Benchmark Series research reveals a fascinating relationship between emotional response and advertising effectiveness. Understanding this connection can transform how we approach campaign creation and media selection. The Emotion Equation The research quantifies emotional impact: Breaking Down Emotional Response Three key components influence emotional effectiveness: The Visibility Priority A crucial finding: visibility trumps emotional content…
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The Benchmark Series research challenges traditional thinking about advertising efficiency, revealing that cost metrics alone can mask crucial differences in actual value delivery. The True Cost of Impact The research provides revealing comparisons: Beyond CPM Three key factors influence true value: The Efficiency Trap Common efficiency metrics can be misleading: Strategic Value Assessment For marketers…
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In the complex world of media planning, one truth stands out: the whole can be greater than the sum of its parts. New research from The Benchmark Series reveals why Total TV isn’t just effective on its own – it’s the key to unlocking superior performance across your entire media mix. The Science of Synergy…
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