Inspiring Brands, Empowering People
Dorrington Media are a results-driven agency that specializes in media buying and planning across TV (Linear) and BVOD (Broadcaster Video on Demand) We are passionate about delivering outstanding results and by working closely with our clients to gain a clear understanding of their objectives. By formulating an effective paid media strategy and establishing a scalable, data-driven advertising presence that drives optimal results.
By connecting your brand, to your target audiences, across various broadcast media and VOD platforms we are able facilitate growth for your business Advertise with confidence – contact us today to learn how our comprehensive, multi-platform advertising solution, can elevate your business success. We love to help small businesses achieve big things.
FEATURED PROJECTS
MEET OUR Group Business Director
Luke is a highly accomplished and experienced broadcast TV and CTV sales, leader with 19 years professional experience. His most recent role he served as the Station Manager for Channel 7 Rockhampton and Channel 7 Gladstone TV Stations for 5 years until May 2023.
Leveraging unique audiences and rich insights data across Seven West Media’s suite of broadcast and digital platforms to drive sales, building high performing media sales teams, strengthening client relationships, and deliver outstanding financial results via agency, direct and new business accounts.
Prior to that, he held other significant positions at the Seven Network, having been being promoted 3 times including, Business Development Executive (Sydney) and Deputy Sales Manager (Toowoomba) for a total tender of 8.5 years. Before joining the Channel 7, Luke worked as an Agency Sales Representative at the Nine Network in the National Sales Team at Channel 9 Sydney. Before heading over the Sydney harbour bridge to Willoughby, he held the title Business Development Manager at Nine Entertainment Co spending a few years in the CBD at Ninemsn under the Mi9 joint venture with Microsoft.
Luke brings an innovation mindset, honed by his studies Bachelor of Business degree majoring in Entrepreneurship. With a genuine passion for the media and entertainment industry, he combines this expertise with a proactive, results-driven approach. Luke’s positive, forward-thinking mindset has consistently fueled business growth and exceptional outcomes for the network, as he actively identifies and seizes new opportunities for maximum benefit. He has a well known history of delivering outstanding fiscal outcomes for the Networks.
Blog
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TV Advertising Decoded: The Small Business Survival Guide
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The New Rules of Visibility Forget everything you knew about TV advertising. This isn’t your grandfather’s marketing playbook. Paradigm Shift Navigating the Modern TV Advertising Ecosystem Advertising Channels Cost Structures Strategic Framework for Small Businesses The Three-Phase Approach Budget Optimization Strategies Cost-Effective Tactics Investment Ranges Technical Capabilities Targeting Precision Production Minimum Requirements Measurement Ecosystem Performance…
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The $53 Billion Engine: How Advertising Power Australia’s Economy
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When we talk about major industries driving Australia’s economic growth, advertising might not be the first sector that comes to mind. But a groundbreaking Deloitte Access Economics study reveals that advertising contributes a staggering $53 billion to our nation’s economy – equivalent to 2.1% of Australia’s total GDP in 2022. The Growth Story The numbers…
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The Science of Advertising TV Effectiveness: Key Insights from The Benchmark Series
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In an era where marketing budgets face intense scrutiny, understanding what truly works isn’t just helpful – it’s crucial. The groundbreaking Benchmark Series research has revolutionized our understanding of advertising effectiveness across platforms. Here are the game-changing insights every marketer needs to know. The Attention Economy: More Than Just Eyeballs The research delivers a clear…
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Metrics Revolution: Beyond Impressions in the Connected TV Era
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The Measurement Apocalypse Traditional advertising metrics are dead. Views? Impressions? Reach? These are relics of a bygone era. The New Measurement Paradigm The Metrics That Actually Matter 1. Community Resonance Key Insights 2. Contextual Relevance Emerging Standards 3. Transformational Impact Case Studies in Next-Generation Measurement Nissan’s Experimental Approach Coty’s Fragrance Campaign The Measurement Tech Stack…
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