Dorrington Media are a results-driven agency that specializes in media buying and planning across TV (Linear) and BVOD (Broadcaster Video on Demand) We are passionate about delivering outstanding results and by working closely with our clients to gain a clear understanding of their objectives. By formulating an effective paid media strategy and establishing a scalable, data-driven advertising presence that drives optimal results.
By connecting your brand, to your target audiences, across various broadcast media and VOD platforms we are able facilitate growth for your business Advertise with confidence – contact us today to learn how our comprehensive, multi-platform advertising solution, can elevate your business success. We love to help small businesses achieve big things.
Luke is a highly accomplished and experienced broadcast TV and CTV sales, leader with 19 years professional experience. His most recent role he served as the Station Manager for Channel 7 Rockhampton and Channel 7 Gladstone TV Stations for 5 years until May 2023.
Leveraging unique audiences and rich insights data across Seven West Media’s suite of broadcast and digital platforms to drive sales, building high performing media sales teams, strengthening client relationships, and deliver outstanding financial results via agency, direct and new business accounts.
Prior to that, he held other significant positions at the Seven Network, having been being promoted 3 times including, Business Development Executive (Sydney) and Deputy Sales Manager (Toowoomba) for a total tender of 8.5 years. Before joining the Channel 7, Luke worked as an Agency Sales Representative at the Nine Network in the National Sales Team at Channel 9 Sydney. Before heading over the Sydney harbour bridge to Willoughby, he held the title Business Development Manager at Nine Entertainment Co spending a few years in the CBD at Ninemsn under the Mi9 joint venture with Microsoft.
Luke brings an innovation mindset, honed by his studies Bachelor of Business degree majoring in Entrepreneurship. With a genuine passion for the media and entertainment industry, he combines this expertise with a proactive, results-driven approach. Luke’s positive, forward-thinking mindset has consistently fueled business growth and exceptional outcomes for the network, as he actively identifies and seizes new opportunities for maximum benefit. He has a well known history of delivering outstanding fiscal outcomes for the Networks.
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Defining BVOD: The Future of Television Advertising Broadcast Video on Demand (BVOD) represents the evolution of traditional TV, bringing television content into the digital age. It empowers viewers to watch what they want, whenever they want, offering advertisers a flexible and engaging platform. BVOD’s advanced targeting capabilities allow small businesses to reach their ideal audience…
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How to Advertise on Netflix: The 2025 Guide for Australian Businesses Netflix’s ad-supported tier has completely changed the way advertisers reach streaming audiences – and the pace of change keeps accelerating. As of mid-2025, Netflix has not only expanded its Australian ad-supported base (now well over 800,000 subscribers here) but has also radically opened how…
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The Evolution of Audience Measurement: Why VOZ is a Game-Changer In the dynamic world of television and digital media, accurately measuring and monetizing audiences across platforms has long been a challenge. With the advent of Connected TV (CTV) and its subcategories—such as Broadcast Video on Demand (BVOD), Subscription Video on Demand (SVOD), and Advertiser-funded Video…
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In the ever-evolving landscape of digital marketing, one traditional medium continues to stand out for its unparalleled reach and efficacy: Free-to-Air (FTA) television advertising. At DorringtonMedia, we believe that FTA advertising offers unique advantages for small businesses looking to enhance their visibility and grow their customer base. Here’s why it should be part of your…
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